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People often approach social media campaigns in a lackluster manner. But social media marketing campaigns are much more than making connections, liking posts, and sharing a handful of branded content every week. Utilized the right way, social media has the power to completely transform your marketing strategy. The first step to creating effective social media campaigns is revisiting exactly what worked AND what didn't in your past campaigns. Why are your social media campaigns … [Read more...]
11 Twitter Monitoring Tools For Your Brand
From follower trackers to keyword analyzers, there are all kinds of Twitter monitoring tools that you can use. Twitter is one of the most widely used social media platforms out there. It provides a fast and seamless way to reach out to a broad audience. And if you wish to make the most of this dynamic platform, then you need to take the assistance of some third-party tools. To help you redefine your Twitter marketing strategy, I have handpicked 11 essential Twitter monitoring tools … [Read more...]
3 Things Your Social Media Manager Needs to Know
If you are a social media manager, you might think you understand your consumers, but those same consumers tell a different story. According to Marketo’s new report, The State of Engagement, 82% of marketers believe they have a “deep understanding” of their audience. However, 56% of consumers believe brands could improve their approach to engagement, indicating a serious gap between perception and reality. Social media management is critical for authentic engagement, yet young … [Read more...]
How to Turn Your Social Media Upside Down
Results-oriented sounds so buzzwordy (is that a word?!) I hesitate to use it. But I think asking yourself why you want to include social media in your marketing mix is useful in designing your strategy. Social presence. I hear that a lot. I'm not sure the term works for me though. It sounds flimsy, like sticking your business card on the grocery store cork board with a pushpin. There you are. See? That's why “presence” just isn't enough. And, it's also why I'm flipping … [Read more...]
7 Social Media Management Tools You Need to Consider
The influence of social media on modern business is ever increasing. But social media often comes with challenges, such as managing multiple accounts. It is also difficult to keep up with the rigorous task of putting out relevant content that is unique and engaging. There is no question that this responsibility can be time-consuming. However, the presence of social media management tools allows you to automate some of your social media tasks. In doing so, you can properly … [Read more...]
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