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You are here: Home / Archives for social media marketing strategy

6 Steps to Build an Effective Social Media Marketing Strategy [Infographic]

October 4, 2020 By Tom Siani 36 Comments

6 Steps to Build an Effective Social Media Marketing Strategy

Do you know how to enhance your social media marketing performance using an ambitious yet achievable strategy? Actually, this is what the majority of marketers think they know. But the truth is many of them are not successful in marketing and usually get low ROI. In fact, marketers and brands of all sizes and types don't use social media to its full capacity. They consider digital marketing to be posting several pics/clips and advertising their products. This is what any common … [Read more...]

Filed Under: Advertising (Free, AdWords, ppc), Affiliate Marketing, Social Media Networking SMM Tagged With: social media marketing strategy

3 Things Your Social Media Manager Needs to Know

September 14, 2017 By Keren Lerner 16 Comments

3 Things Your Social Media Manager Needs to Know

If you are a social media manager, you might think you understand your consumers, but those same consumers tell a different story. According to Marketo’s new report, The State of Engagement, 82% of marketers believe they have a “deep understanding” of their audience. However, 56% of consumers believe brands could improve their approach to engagement, indicating a serious gap between perception and reality. Social media management is critical for authentic engagement, yet young … [Read more...]

Filed Under: Social Media Networking SMM Tagged With: social media management, social media marketing, social media marketing strategy, social media marketing tips

How to Turn Your Social Media Upside Down

June 27, 2017 By Sue-Ann Bubacz 30 Comments

How To Turn Your Social Media Upside Down

Results-oriented sounds so buzzwordy (is that a word?!) I hesitate to use it.   But I think asking yourself why you want to include social media in your marketing mix is useful in designing your strategy. Social presence. I hear that a lot. I'm not sure the term works for me though. It sounds flimsy, like sticking your business card on the grocery store cork board with a pushpin. There you are. See? That's why “presence” just isn't enough. And, it's also why I'm flipping … [Read more...]

Filed Under: Social Media Networking SMM, Twitter Tagged With: content curation, small business, small business marketing, social media marketing, social media marketing strategy

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