Do you know how to enhance your social media marketing performance using an ambitious yet achievable strategy? Actually, this is what the majority of marketers think they know. But the truth is many of them are not successful in marketing and usually get low ROI. In fact, marketers and brands of all sizes and types don't use social media to its full capacity. They consider digital marketing to be posting several pics/clips and advertising their products. This is what any common … [Read more...]
3 Things Your Social Media Manager Needs to Know
If you are a social media manager, you might think you understand your consumers, but those same consumers tell a different story. According to Marketo’s new report, The State of Engagement, 82% of marketers believe they have a “deep understanding” of their audience. However, 56% of consumers believe brands could improve their approach to engagement, indicating a serious gap between perception and reality. Social media management is critical for authentic engagement, yet young … [Read more...]
How to Turn Your Social Media Upside Down
Results-oriented sounds so buzzwordy (is that a word?!) I hesitate to use it. But I think asking yourself why you want to include social media in your marketing mix is useful in designing your strategy. Social presence. I hear that a lot. I'm not sure the term works for me though. It sounds flimsy, like sticking your business card on the grocery store cork board with a pushpin. There you are. See? That's why “presence” just isn't enough. And, it's also why I'm flipping … [Read more...]
