If you are a social media manager, you might think you understand your consumers, but those same consumers tell a different story. According to Marketo’s new report, The State of Engagement, 82% of marketers believe they have a “deep understanding” of their audience. However, 56% of consumers believe brands could improve their approach to engagement, indicating a serious gap between perception and reality. Social media management is critical for authentic engagement, yet young … [Read more...]
How Automation Tools Can Light a Fire Under Your Marketing Strategy
Following any good marketing strategy means you will never use a channel in a vacuum. Your content, social and on-site tactics need to work in tandem with your email objectives. For most small and mid-sized companies, allocating entire teams to each marketing channel can be overwhelming. It can even be downright impossible due to budgetary restrictions. This is where automation tools step in to do the heavy lifting. Here are three automation tools to use in your marketing … [Read more...]
7 Social Media Management Tools You Need to Consider
The influence of social media on modern business is ever increasing. But social media often comes with challenges, such as managing multiple accounts. It is also difficult to keep up with the rigorous task of putting out relevant content that is unique and engaging. There is no question that this responsibility can be time-consuming. However, the presence of social media management tools allows you to automate some of your social media tasks. In doing so, you can properly … [Read more...]
Upping Your Game with the Instagram Ecosystem
As Instagram continues to grow in popularity, we're seeing an ecosystem take shape, much like we've seen with other social networks. The numbers are no doubt impressive: more than half a billion monthly active users, more than 300 million daily active users, 4.2 billion likes every day, and more than 95 million photos and videos added to the network every day. Developers are hard at work creating tools to help users make the most of their accounts – saving them time and money. If you're … [Read more...]
10 Questions to Ask a Social Media Agency
You finally decided to take the plunge and hire a social media agency to help you market your business. Only one question...well, one question that leads to a series of other questions. What exactly do you ask a social media agency to determine if they are the right company for your needs? If you are not sure, we have a list of the top 10 questions you should ask any agency before hiring them to ask. 10 Questions to Ask Your Social Media Agency 1. How long have you been in … [Read more...]
