Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV's irrelevancy is that marketers have turned to social media in order to target this sought-after demographic. And one powerful way of reaching people in this age group is through influencer marketing. Companies hope that fans will buy the products based on their admiration of those influencers. … [Read more...]
Exceptional Social Media Influencers for #FollowFriday Link Roundup
There have been numerous exceptional lists of Twitter influencers shared over the years. These are truly labors of love others have compiled so I share them here so my readers don't miss a single one of them: NOTE: Some of these are older, but still valuable because you will know who has staying power and is still active online. MAY 2014 TOP 100 MARKETERS TO FOLLOW ON TWITTER TopRank's 25 Women who rock social media Make sure you're following our closest collaborators listed in … [Read more...]
Viral Video Advertising: Wingsplay Launches, Partners With Top-Tier Social-Media Advertisers
This is a guest post by Olivier Lasry founder of Wingsplay, the first viral video advertising network, which connects influential social media users with the best viral video advertisers. Prior to founding Wingsplay, Olivier worked in financial services at Ernst & Young, with clients mainly operating in the new tech/media industries. Everybody’s talking about “going viral”, and sometimes for good reasons. Mass awareness can now be achieved almost overnight through Facebook and … [Read more...]
HUGE Mistakes Most CEOs, Small Business Owners & Managers Are Making – What to Do Instead
WARNING: Blunt Truth ahead. If you usually read traditional blogs this one is different. I hope you will keep reading anyway because much can be learned by those who are willing to at least consider what I am about to share. It is more direct than what I usually write - and most likely vastly longer and more specific than what you are used to reading. The challenges small businesses face now make this no time for mincing words. You need to KNOW NOW and ACT NOW. My words may seem harsh to … [Read more...]
Social Media: Why You MUST Specialize
If someone asks me who I would recommend to assist them with Social Media, what would I answer? I know dozens of bloggers with social media expertise. When I searched for Social Media Events on EventBrite today there are 2,359 worldwide as you can see from the image in this post - and that is only one of many sites that list events. Here are the numbers of results for other Social Media searches on EventBrite: … [Read more...]
