Growing any business is difficult, but the challenges are doubled when you have a large competitor pool and when word of mouth is important to you getting visibility in your industry. This situation is exactly what salons have to deal with when thinking about expansion. A good salon or spa can retain clients for many years. These clients will, in turn, pass on their recommendations to their colleagues, friends, and families. Word of mouth is not, however, the only means for marketing your … [Read more...]
Social Media: Why You MUST Specialize
If someone asks me who I would recommend to assist them with Social Media, what would I answer? I know dozens of bloggers with social media expertise. When I searched for Social Media Events on EventBrite today there are 2,359 worldwide as you can see from the image in this post - and that is only one of many sites that list events. Here are the numbers of results for other Social Media searches on EventBrite: … [Read more...]
