It’s easy to see social media as unimportant, trivial, and distracting. But the fact is that so many people are on social media, you need to be on it too. If you are a brand, it is essential that you participate in social listening. People will talk about you on social whether you are on it or not, particularly if you are gaining any kind of visibility. But how are you supposed to keep up with all of the mentions of your brand there might possibly be online? Tracking your mentions on … [Read more...]
7 Social Media Management Tools You Need to Consider
The influence of social media on modern business is ever increasing. But social media often comes with challenges, such as managing multiple accounts. It is also difficult to keep up with the rigorous task of putting out relevant content that is unique and engaging. There is no question that this responsibility can be time-consuming. However, the presence of social media management tools allows you to automate some of your social media tasks. In doing so, you can properly … [Read more...]
How to Boost Your Social Media Presence with Competitor Analysis
Are you having trouble growing your brand presence with social media marketing? Competitor analysis could be the perfect solution. The social media landscape is crowded, and it’s hard to get an edge over your competition. When you’re first starting out, it’s nearly impossible to compete with businesses that have thousands of social media followers. Your competition has likely spent time and money to create detailed social media strategies. They post new content on a regular basis and … [Read more...]
The Best Social Media Sites For Business
This is a guest post by guest author Vern Marker. The challenges facing business today, everyday, are not so dissimilar from those a generation or two or three ago. The equation is actually rather simple. Open a business which performs some sort of service or sells products. The delivery of those products or services may be to consumers or perhaps other businesses. Once the capital has been invested and time taken to develop plans of action the company needs one single, crucial element in … [Read more...]
