One of the things those of us who love social media often discuss is unrealistic expectations. Many do not realize how much time it takes to do it well - or even what doing it well might mean. They also expect it to convert like search - and that doesn't generally happen because social media is more like content advertising than search. These two infrographics provide a much clearer idea of what the true costs of social media really are - unless you do it yourself: … [Read more...]