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You are here: Home / Archives for social media books

Engagement from Scratch Wins SmallBiz Trends Book Award ~ Winner of Giveaway Announced

March 17, 2012 By Gail Gardner 14 Comments

First, a big congratulations to Danny Iny. His book, Engagement from Scratch!, won a Small Business Book Award in the Social Media category. Danny Iny (@DannyIny on Twitter) from Marketing Training Company FirePole Marketing did what all wise people do when confronted with a challenge: find out first what everyone else who has tackled the same situation learned and then build on that. Danny turned what he learned into a book to benefit others: … [Read more...]

Filed Under: Small Business Advice Tagged With: community building, small business, social media books, social media marketing

Social Media Analytics, The Book is Live on Amazon.com

July 27, 2011 By WebMetricsGuru 43 Comments

This is a guest post I requested from Marshall Sponder (@WebMetricsGuru) who is THE go-to guy for Social Media analytics. He is the only person I've found who can compare the many social media monitoring solutions to each other which is essential for selecting the right one for your business from the start. If you want to read the latest thoughts on Social Media Analytics and how to make an informed decision by disambiguation of signal from noise then read my book on the subject that just went … [Read more...]

Filed Under: Authors, Social Media Networking SMM Tagged With: Marshall Sponder, McGraw-Hill, social media analytics, social media books

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