First, a big congratulations to Danny Iny. His book, Engagement from Scratch!, won a Small Business Book Award in the Social Media category. Danny Iny (@DannyIny on Twitter) from Marketing Training Company FirePole Marketing did what all wise people do when confronted with a challenge: find out first what everyone else who has tackled the same situation learned and then build on that. Danny turned what he learned into a book to benefit others: … [Read more...]
Social Media Analytics, The Book is Live on Amazon.com
This is a guest post I requested from Marshall Sponder (@WebMetricsGuru) who is THE go-to guy for Social Media analytics. He is the only person I've found who can compare the many social media monitoring solutions to each other which is essential for selecting the right one for your business from the start. If you want to read the latest thoughts on Social Media Analytics and how to make an informed decision by disambiguation of signal from noise then read my book on the subject that just went … [Read more...]
