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You are here: Home / Archives for social influence

Why Influencer Marketing Is Both Powerful and Hazardous

June 28, 2017 By Jessica Mouser 39 Comments

Why Influencer Marketing Is Both Powerful and Hazardous

Reaching consumers, especially 20-somethings, is increasingly difficult because of television’s waning marketing power. So say Sarah Frier and Matthew Townsend of Bloomberg. The result of TV's irrelevancy is that marketers have turned to social media in order to target this sought-after demographic. And one powerful way of reaching people in this age group is through influencer marketing. Companies hope that fans will buy the products based on their admiration of those influencers. … [Read more...]

Filed Under: Marketing (WOMM, Inbound) Tagged With: Inbound), influencer marketing, Marketing (WOMM, social influence, social media influencers

The Importance of Social Proof Content to Marketers

August 27, 2016 By Christopher Jan Benitez 7 Comments

Thumbs Up-Social Proof Content

As marketers, we like to think we create all the impact. But we live in a world where users increasingly focus on social intentions, content, and comments from their peers. Social influence has to be an essential part of any marketing effort because app users and site visitors now expect to see social proof in place. In fact, social proof is a key factor in growing numbers of actions and buying decisions. When sites offer social proof, they provide visitors with information outside the … [Read more...]

Filed Under: Content & Copywriting Tagged With: Marketing, social, social influence, social proof content

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