It’s no news that customers have started using social media as a way to communicate feedback to brand products and services. Social media platforms have transformed into both community and CRM channels. In a SlideShare presentation (found here), Paul Greenberg talks about the social customer: “A social transformation – a revolution in communications that impacts all institutions, businesses included” (slide 3). The social customer controls the conversation on review websites (such as … [Read more...]
MUST HAVE Social CRM Nimble Brings All Your Contacts and Major Social Media Activities Together
When you want to find a communication you had with someone important to you, where do you look first? Can you remember whether it was in an email you exchanged, or on Twitter, or was it on LinkedIn? Can you click on someone in your contact manager and see all the tweets, LinkedIn messages and email you've exchanged with that person? "Traditional CRM systems fail at relationship management and that’s why people don’t use them for engagement" ~ Jon Ferrara, Nimble CEO and previous founder of CRM … [Read more...]
