Have you been doing content marketing for quite some time? And now are you running out of ideas to create fresh, unique content campaigns? Maybe when you started with your content marketing strategy, you had loads of ideas lined up to create rich content that not only provided value to your audience, but also helped to engage them and generate leads. Maybe this is how you tried getting ideas for your content: Keyword & competition research around your topic Checking questions … [Read more...]
5 Easy Eco-Friendly Gift Ideas to Boost Your Brand this Xmas
Christmas is the best time of year to connect with new and existing clients. Giving gifts with your business card or branding included can help to improve your exposure while showing clients you appreciate them. However, sending corporate Christmas gifts can lead to a large amount of waste being produced. If your business is one that prides itself on an environmentally conscious image, choosing eco-friendly corporate Christmas gifts could be a useful way to promote your brand. Here are … [Read more...]
How to Get Recommended: Recommendations ARE WHAT WORKS to Grow Your Small Business or Blog
Advertising, growing followers and friends, increasing Facebook likes and getting more Twitter followers and retweets ~ These are all great for growing visibility and brand awareness… BUT… They convert at an extremely low rate. They ARE important for increasing conversions WHEN someone PERSONALLY recommends your products of service! But PERSONAL recommendations are what REALLY work. Without them, huge Twitter followings, massive numbers of Facebook fans, and all the LinkedIn lions you … [Read more...]
How a Small Business Can Compete with a Major Brand Selling Similar Products
Small business owners typically face one major hurdle when building their own niches in the market: contending against bigger competitors. But any small business can compete with major brands by using a few effective marketing strategies. 1. Engage with Your Consumers Directly Engaging directly with consumers makes transactions more personal. It makes each customer feel valued and appreciated and is not just a means for the company to make a profit. Being a small business makes engaging … [Read more...]
How to Make Shopping for Small Business Healthcare Easy
This is a sponsored post by UnitedHealthcare. All thoughts and opinions are my own. Out of the many challenging aspects of adult life, surely one of the most frustrating is dealing with insurance. This is true for both individuals and for companies considering small business healthcare. Because there aren’t immediate and tangible benefits, paying for insurance can feel like dumping money into a black hole. But going without health insurance could get you into real trouble. And that … [Read more...]
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