A business should vanquish an enemy without vying. With the right skills-set, you can thrive in any industry, outgrow competitors, and leave your rivals far behind. Although when a business constantly fails to outgrow — or at least cope with — its competitors, it may end up losing sales. However, running a business is no plain sailing. According to SBA (Small Business Association), 20% of new companies fail in their first year, while only 50% survive through their fifth year. One of the … [Read more...]
Instagram Checkout Can Benefit Small Businesses Like Yours: Here’s How
Instagram Checkout is out. The social network which has only been around less than a decade, has managed to become the fastest growing social media network, with over 1 billion users and counting, according to Search Engine Journal. At such a fast growth rate and size, Instagram is now a valuable marketplace for almost anything: beauty routines, fitness coaching, planners, courses, digital and fashion products -- you name it. Imagine: 500 million daily active users … [Read more...]
11 Unique Content Marketing Examples Inspired By Brand Strategies
Have you been doing content marketing for quite some time? And now are you running out of ideas to create fresh, unique content campaigns? Maybe when you started with your content marketing strategy, you had loads of ideas lined up to create rich content that not only provided value to your audience, but also helped to engage them and generate leads. Maybe this is how you tried getting ideas for your content: Keyword & competition research around your topic Checking questions … [Read more...]
5 Easy Eco-Friendly Gift Ideas to Boost Your Brand this Xmas
Christmas is the best time of year to connect with new and existing clients. Giving gifts with your business card or branding included can help to improve your exposure while showing clients you appreciate them. However, sending corporate Christmas gifts can lead to a large amount of waste being produced. If your business is one that prides itself on an environmentally conscious image, choosing eco-friendly corporate Christmas gifts could be a useful way to promote your brand. Here are … [Read more...]
How to Get Recommended: Recommendations ARE WHAT WORKS to Grow Your Small Business or Blog
Advertising, growing followers and friends, increasing Facebook likes and getting more Twitter followers and retweets ~ These are all great for growing visibility and brand awareness… BUT… They convert at an extremely low rate. They ARE important for increasing conversions WHEN someone PERSONALLY recommends your products of service! But PERSONAL recommendations are what REALLY work. Without them, huge Twitter followings, massive numbers of Facebook fans, and all the LinkedIn lions you … [Read more...]
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