Small business owners typically face one major hurdle when building their own niches in the market: contending against bigger competitors. But any small business can compete with major brands by using a few effective marketing strategies. 1. Engage with Your Consumers Directly Engaging directly with consumers makes transactions more personal. It makes each customer feel valued and appreciated and is not just a means for the company to make a profit. Being a small business makes engaging … [Read more...]
Networking – The Dirty Word of Business [Infographic: College & Remote Networking]
It doesn’t matter what field of business you’re in, no business is an island. We all need to network -- but maybe not in the sense you think I mean. It may be alien to many people, but networking can be one of the best ways to improve your bottom line. I hate clichés, but people do actually buy from people. That’s why anyone in business will agree when I say that your best customers are the ones with whom you have established rapport. When you click with each other, you click -- and the … [Read more...]
Amazon: WalMart of the Internet [Infographic + New Videos]
Amazon and Walmart both continue to gain in power. Did you know they're both big into supplements, too - including those offered by third party sellers? See the full infographic at the bottom of this post. Why Amazon, Wal-mart are Bad for Consumers I get it. People love Amazon Prime shipping and the convenience of Walmarts everywhere. But please consider the big picture and the long-term view. Personally, I don't buy from either of them or any other corporations. If we want to … [Read more...]
5 Skills You’ll Need To Outgrow Competitors In Business!
A business should vanquish an enemy without vying. With the right skills-set, you can thrive in any industry, outgrow competitors, and leave your rivals far behind. Although when a business constantly fails to outgrow — or at least cope with — its competitors, it may end up losing sales. However, running a business is no plain sailing. According to SBA (Small Business Association), 20% of new companies fail in their first year, while only 50% survive through their fifth year. One of the … [Read more...]
Instagram Checkout Can Benefit Small Businesses Like Yours: Here’s How
Instagram Checkout is out. The social network which has only been around less than a decade, has managed to become the fastest growing social media network, with over 1 billion users and counting, according to Search Engine Journal. At such a fast growth rate and size, Instagram is now a valuable marketplace for almost anything: beauty routines, fitness coaching, planners, courses, digital and fashion products -- you name it. Imagine: 500 million daily active users … [Read more...]
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