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You are here: Home / Archives for small business web site

New Research: The Number one Thing Buyers Want to Find on Your Site? The Price!

July 3, 2011 By Gail Gardner 27 Comments

If you are serious about selling anything online, I encourage you to read Lauren Carlson of Software Advice's post  What Buyers Want. This one post covers these critical topics: Pricing Using Industry Jargon Making your demos easier to access Third party validation (testimonials, reviews) User Testing Remember my advice in my post on why bloggers should have a hire me tab to break down your services and include the prices? That goes double for business sites that sell products or … [Read more...]

Filed Under: Content & Copywriting Tagged With: copywriting, selling online, small business web site

Must Have: Small Business Web Online Profiles

May 11, 2011 By Gail Gardner 20 Comments

If you are serious about your business - no matter what kind of business it is or even if your business is a blog - you have business cards printed because they are a fast, effective, inexpensive way to remind someone you met them. If they have your card there is at least a possibility that they will remember you when they need you - OR even better - they will use your business card to get more information about what you do - IF you have a Web presence! According to a Network Solutions Small … [Read more...]

Filed Under: Blogging Best Practices, Small Business Advice Tagged With: small business, small business internet marketing, small business marketing, small business web site

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