Advertising, growing followers and friends, increasing Facebook likes and getting more Twitter followers and retweets ~ These are all great for growing visibility and brand awareness… BUT… They convert at an extremely low rate. They ARE important for increasing conversions WHEN someone PERSONALLY recommends your products of service! But PERSONAL recommendations are what REALLY work. Without them, huge Twitter followings, massive numbers of Facebook fans, and all the LinkedIn lions you … [Read more...]
No Time to Delay – Move Your Website to HTTPS Now!
If you own a website, you’ve probably heard or seen that most popular websites are gradually moving from HTTP to HTTPS (Hypertext Transfer Protocol Secure). What you might not know is why. Secure websites are becoming more important than ever and for good reason. Putting the "S" at the end of HTTP adds an extra level of security to your site. You can make this addition by using an SSL (Secure Sockets Layer), which establishes an encrypted link between a web server and a … [Read more...]
The Benefits of Online Remarketing
So you've run an online marketing campaign but have noticed that not everyone who visited your site converted. Luckily, there's a great way to market to these lost potential customers. That way is through targeted remarketing. What Is Remarketing? Online remarketing is the process of using paid online advertising to attract potential customers who have previously visited your website. They might have loved your product or service, but maybe it just wasn't the right time for them to go … [Read more...]
How to Grow Your Online Business With These Powerful Tools
There are over 1 billion websites on the internet. Each has its own objectives, audience, and competitors. If you have an online business, there may be thousands (if not hundreds) of similar platforms competing against you. In such scenarios, standing out amongst your fellow contenders becomes a bit difficult. You need to have a certain edge to catch the eyes of potential customers. The key to any successful business is to use the right tools to improve your productivity, meet the … [Read more...]
Can Trump Help Small Businesses in the USA?
After the citizens of the United States voted Donald Trump in as their new President, people have had mixed reactions. Can Trump help small businesses? Individuals and business owners have varying opinions on how events will turn out with Trump at the helm. As Trump comes to the end of his first 100 days in office, there is no doubt that many businesses will still be harboring concerns about the President. Donald Trump has caused a lot of controversy, and he often dominates the … [Read more...]
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