Are you creating a website or do you have a website? Are you looking for some inspiration to help you establish your website as a brand? A website plays a vital role in building a brand, and brand building helps you to attract and keep customers. No matter the size of your business, even a personal website can help you to build a strong brand. Let’s do an exercise: what comes to mind when you think of Amazon? I bet you thought of the company's image on its website. You might say, … [Read more...]
7 Pro Tricks to Improve Your Email Click-Through Rate
Are you worried because your own subscribers are not listening to you anymore? Don't you hate when your email click-through rate is stuck below average while others are roaring about the success of their email marketing campaigns? Emails are the gold of internet marketing. You can see experts and gurus giving away their valuable e-books, courses, and secrets for free in exchange for your email addresses. They do so because they recognize the importance of email marketing. Email … [Read more...]
The Battle for the Web — Researching Online to Define a Business Strategy
Research is the backbone of any strategy, no matter what business your company is in. A strategy has to be coherent and of sound mind, clearly marking out to employees and investors the goals and how to achieve them. Though there are many fields of research, the online variety is one that has been gaining pace and reliability. Define a Business Strategy Knowing What Is Out There … [Read more...]
