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You are here: Home / Archives for small business online marketing

The Benefits of Online Remarketing

September 8, 2017 By Alex Hamilton 20 Comments

The Benefits of Online Remarketing

So you've run an online marketing campaign but have noticed that not everyone who visited your site converted. Luckily, there's a great way to market to these lost potential customers. That way is through targeted remarketing. What Is Remarketing? Online remarketing is the process of using paid online advertising to attract potential customers who have previously visited your website. They might have loved your product or service, but maybe it just wasn't the right time for them to go … [Read more...]

Filed Under: Advertising (Free, AdWords, ppc), Increasing Conversion Rates, Small Business Advice Tagged With: online marketing, online marketing campaign, online marketing strategy, Pay per click, ppc, remarketing, small business online marketing, small business tips

Small Biz Success Summit: How to Grow Your Small Business with Social Media

January 16, 2012 By Gail Gardner 26 Comments

Small business owner and managers can benefit from advice from 28 Social Media Marketing experts presenting during the 2012 Small Biz Success Summit. Small Business Success Summit is entirely online so you can watch from the comfort of your own PC. Sessions are live and presented from Feb 1 through Feb 23, 2012.  The event sold out last year so if you want to attend you need to register now. Save 50% if you REGISTER BEFORE this coming Thursday, Jan 19, 2012. … [Read more...]

Filed Under: Small Business Advice, Social Media Networking SMM Tagged With: small business internet marketing, small business marketing, small business online marketing, social media events

Small Business Internet Marketing Starter Package

May 14, 2011 By Gail Gardner 27 Comments

If you know of a small business that is not sure what the most effective way to use the Internet to market their products and services please share this post with them. Although I have previously shared what the most important Small Business Internet Marketing Priorities are, most business owners could use assistance in effective Internet Marketing. After years of testing it is obvious to me what businesses need and to make it super simple I am making this special offer of a complete Internet … [Read more...]

Filed Under: Small Business Advice Tagged With: internet marketing, small business, small business internet marketing, small business online marketing

Closed Loop Communications are Essential to Success

January 15, 2011 By Gail Gardner 19 Comments

Abraham Harrison at Marketing Conversation recently wrote about the Social Media stress caused by feeling we must be always available and instantly reponding which prompted me to write a couple of comments that turned into this post. As people grow their connections they will be forced to respond more slowly. Their friends who aren't as connected are likely to take offense, so we must be proactive about sharing with them WHY we can't answer as quickly or often as we once did. In my … [Read more...]

Filed Under: Small Business Advice, Social Media Networking SMM Tagged With: business communication, closed loop communication, small business online marketing, social media strategy

Small Business Internet Marketing: Where to Start #smallbiz

January 6, 2011 By Gail Gardner 56 Comments

Colorful staircase in nature could be going up or might be going down

Small Business owners and bloggers who are new to Twitter, Social Media and Internet Marketing rarely know where to get started or what their highest priorities should be. This post was inspired by this comment: "Twitter seems a bit mysterious to me: I’m just not sure how best to engage people on it for my business." Michael, who commented on behalf of QDI Stone, a Houston based stone quarry that ships travertine and pavers across the U.S., has expressed what should be true for almost … [Read more...]

Filed Under: Small Business Advice Tagged With: small business, small business internet marketing, small business marketing, small business online marketing

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