So you've run an online marketing campaign but have noticed that not everyone who visited your site converted. Luckily, there's a great way to market to these lost potential customers. That way is through targeted remarketing. What Is Remarketing? Online remarketing is the process of using paid online advertising to attract potential customers who have previously visited your website. They might have loved your product or service, but maybe it just wasn't the right time for them to go … [Read more...]
Small Biz Success Summit: How to Grow Your Small Business with Social Media
Small business owner and managers can benefit from advice from 28 Social Media Marketing experts presenting during the 2012 Small Biz Success Summit. Small Business Success Summit is entirely online so you can watch from the comfort of your own PC. Sessions are live and presented from Feb 1 through Feb 23, 2012. The event sold out last year so if you want to attend you need to register now. Save 50% if you REGISTER BEFORE this coming Thursday, Jan 19, 2012. … [Read more...]
Small Business Internet Marketing Starter Package
If you know of a small business that is not sure what the most effective way to use the Internet to market their products and services please share this post with them. Although I have previously shared what the most important Small Business Internet Marketing Priorities are, most business owners could use assistance in effective Internet Marketing. After years of testing it is obvious to me what businesses need and to make it super simple I am making this special offer of a complete Internet … [Read more...]
Closed Loop Communications are Essential to Success
Abraham Harrison at Marketing Conversation recently wrote about the Social Media stress caused by feeling we must be always available and instantly reponding which prompted me to write a couple of comments that turned into this post. As people grow their connections they will be forced to respond more slowly. Their friends who aren't as connected are likely to take offense, so we must be proactive about sharing with them WHY we can't answer as quickly or often as we once did. In my … [Read more...]
Small Business Internet Marketing: Where to Start #smallbiz
Small Business owners and bloggers who are new to Twitter, Social Media and Internet Marketing rarely know where to get started or what their highest priorities should be. This post was inspired by this comment: "Twitter seems a bit mysterious to me: I’m just not sure how best to engage people on it for my business." Michael, who commented on behalf of QDI Stone, a Houston based stone quarry that ships travertine and pavers across the U.S., has expressed what should be true for almost … [Read more...]
