Have you been doing content marketing for quite some time? And now are you running out of ideas to create fresh, unique content campaigns? Maybe when you started with your content marketing strategy, you had loads of ideas lined up to create rich content that not only provided value to your audience, but also helped to engage them and generate leads. Maybe this is how you tried getting ideas for your content: Keyword & competition research around your topic Checking questions … [Read more...]
5 Surefire Tactics to Make Your Next Marketing Plan Successful
In order to leverage the full benefits of marketing, it is important to have a documented marketing plan. Marketing is an essential part of a business, serving as the backbone of all a company's growth endeavors. It has the potential to take a business to great heights in the least amount of time possible. According to an industry survey, marketers who have a documented marketing strategy have a greater chance of succeeding than people who do not. A well-documented marketing plan … [Read more...]
No Time to Delay – Move Your Website to HTTPS Now!
If you own a website, you’ve probably heard or seen that most popular websites are gradually moving from HTTP to HTTPS (Hypertext Transfer Protocol Secure). What you might not know is why. Secure websites are becoming more important than ever and for good reason. Putting the "S" at the end of HTTP adds an extra level of security to your site. You can make this addition by using an SSL (Secure Sockets Layer), which establishes an encrypted link between a web server and a … [Read more...]
How to Turn Your Social Media Upside Down
Results-oriented sounds so buzzwordy (is that a word?!) I hesitate to use it. But I think asking yourself why you want to include social media in your marketing mix is useful in designing your strategy. Social presence. I hear that a lot. I'm not sure the term works for me though. It sounds flimsy, like sticking your business card on the grocery store cork board with a pushpin. There you are. See? That's why “presence” just isn't enough. And, it's also why I'm flipping … [Read more...]
Small Business Marketing Advice for Knife Sellers Like BucknBear Knives
Did you know that selling knives is a controversial topic? Google and Facebook both prohibit buying advertising for most stores selling knives. This makes it difficult for ecommerce stores who sell these products to increase sales. I know that many city dwellers may consider knives and axes scary. They may not know why anyone would have one. Where I live, I could use that axe shown above to chop the weeds to get to the barn - that is how tall and thick they are. Receiving your first … [Read more...]
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