Hopefully, you've read and started to implement some of what you discovered in Part One. If so, you should now be starting to fully appreciate how extremely savvy small business owners, startup entrepreneurs, and service providers are sitting on untapped money-making goldmines. You should also hopefully realize that it is a huge and common marketing mistake to miss out on easy-to-pocket additional gross profits. Making this mistake can and will potentially cost your cash-strapped small … [Read more...]
How to Add 25% More Gross Profit to Your Bottom Line
Have you ever ordered a pizza from a company that wasn't one of the nationally franchised brands? You and probably millions of others have, correct? Perhaps you're wondering what, if anything, ordering pizza has to do with strategically growing your small business. Not to worry—you'll discover the connection in just a little bit. Have you or a family member ever had to call your local cable company for any type of service? You might have had to install a new service for the first time, … [Read more...]
The 5 Steps You Need to Nail Your Digital Marketing Strategy
In 2017, having a digital marketing strategy is not so much a luxury as it is a necessity. In order to grow your business, connect with your audience and stay relevant online, it is crucial to integrate a digital strategy into your overall marketing plan. Step 1: Devise a Plan Let’s face it—you want to see success come from your online marketing efforts. But even the top athletes rely on a well thought-out strategy to win games. Marketers are no different. To get the best … [Read more...]
How to Use Lead Magnets to Grow Your Business Effectively
So what type of low-cost, high-powered lead magnets are you using to out-promote your big buck major competitors? Or maybe the opening question should be, are you in fact currently using battle-tested lead magnets of any kind? And if not, why not? They certainly can be extremely inexpensive and effective at attracting, retaining, and re-activating your target market. Your niche audience absolutely loves the right type of specific, problem-solving lead magnets. It doesn't matter to … [Read more...]
Three Simple Ways Savvy Small Business Owners Can Increase Their Profits Now! Part Two
So did you notice in part one of this ongoing series, how some of today's savviest small business owners, service providers and or startup entrepreneurs, routinely increase their long term gross profits for literally pennies on the dollar? And how they're able to do so, without (initially) having access to (either) large sums of investment capital, (a readily available credit line of any kind)! Nor do they typically have access to huge social media followings of any kind. Is that not a … [Read more...]
