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You are here: Home / Archives for small business content marketing

10 Content Marketing Strategies That Work in Any Industry

March 14, 2018 By Alexander Dance 42 Comments

10 Content Marketing Strategies That Work in Any Industry

Content marketing strategies are about getting the right information to the right people at the right time. Recent studies have shown that the majority of readers only get through about 60% of a piece of content. It’s essential to have effective content in place that addresses what the audience wants. The trick is getting people to actually read your content. Consumers are spending more time researching before they make purchases, and brands can use content to provide the answers. What … [Read more...]

Filed Under: Content & Copywriting, Marketing (WOMM, Inbound) Tagged With: content marketing, content marketing strategies, content marketing strategy, small business content marketing

10 Exciting Content Marketing Trends for 2017

November 6, 2016 By Eric Sachs 42 Comments

Content Marketing Trends 2017

Content marketing has gained notoriety in the online marketing world over the last several years, and there's no sign of it slowing down in 2017 and beyond. Right now, content marketing leaders see nearly 8x more traffic than non-leaders, and content marketing costs 62% less than outbound marketing. The 2017 B2C Content Marketing Benchmarks, Budgets, and Trends – North America report shows promising change for content marketing: 86% of B2C marketers are using it. 63% are either … [Read more...]

Filed Under: Blogging Best Practices, Content & Copywriting Tagged With: content marketing, content marketing trends, small business content marketing

Key Aspects of Your Business Website for Writers (and Small Businesses and Others)

November 1, 2011 By Sharon Hurley Hall 39 Comments

This is a guest post from Sharon Hurley Hall who last time she guest posted shared tips on how to be a writer. The last time I posted here, I said that getting paid to write was not just about the writing. I outlined some of the aspects of building a writing business - or any freelance business - that you ought to consider. Today, I'd like to look in more detail at the hub of your business - your website.  Since I'm a writer, I'll use examples from my writing business, but really these … [Read more...]

Filed Under: Content & Copywriting Tagged With: business writing, content marketing, online business, small business content marketing

Small Business Content Marketing Gold

July 23, 2011 By Gail Gardner 23 Comments

While many people are out having a good time, I know that serious small business owners may be online tonight searching for ways to increase their sales. This post is for them. You need to be EASY to find online. Think content. This video is a good place to start: Russell Sparkman Presents Content Is Marketing Gold from Fusionspark Media, Inc. on Vimeo. The other videos in the Russell Sparkman Content Video Channel and this Content Marketing Retreat Keynote Address by Joe Pulizzi and the … [Read more...]

Filed Under: Content & Copywriting, Small Business Advice Tagged With: content marketing, small business, small business content marketing

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