Content marketing strategies are about getting the right information to the right people at the right time. Recent studies have shown that the majority of readers only get through about 60% of a piece of content. It’s essential to have effective content in place that addresses what the audience wants. The trick is getting people to actually read your content. Consumers are spending more time researching before they make purchases, and brands can use content to provide the answers. What … [Read more...]
10 Exciting Content Marketing Trends for 2017
Content marketing has gained notoriety in the online marketing world over the last several years, and there's no sign of it slowing down in 2017 and beyond. Right now, content marketing leaders see nearly 8x more traffic than non-leaders, and content marketing costs 62% less than outbound marketing. The 2017 B2C Content Marketing Benchmarks, Budgets, and Trends – North America report shows promising change for content marketing: 86% of B2C marketers are using it. 63% are either … [Read more...]
Key Aspects of Your Business Website for Writers (and Small Businesses and Others)
This is a guest post from Sharon Hurley Hall who last time she guest posted shared tips on how to be a writer. The last time I posted here, I said that getting paid to write was not just about the writing. I outlined some of the aspects of building a writing business - or any freelance business - that you ought to consider. Today, I'd like to look in more detail at the hub of your business - your website. Since I'm a writer, I'll use examples from my writing business, but really these … [Read more...]
Small Business Content Marketing Gold
While many people are out having a good time, I know that serious small business owners may be online tonight searching for ways to increase their sales. This post is for them. You need to be EASY to find online. Think content. This video is a good place to start: Russell Sparkman Presents Content Is Marketing Gold from Fusionspark Media, Inc. on Vimeo. The other videos in the Russell Sparkman Content Video Channel and this Content Marketing Retreat Keynote Address by Joe Pulizzi and the … [Read more...]
