Small business owners typically face one major hurdle when building their own niches in the market: contending against bigger competitors. But any small business can compete with major brands by using a few effective marketing strategies. 1. Engage with Your Consumers Directly Engaging directly with consumers makes transactions more personal. It makes each customer feel valued and appreciated and is not just a means for the company to make a profit. Being a small business makes engaging … [Read more...]
Why Your Office Design Sucks: How to Fix It [Infographic]
Does your office design suck? The answer is “yes” if it is dull, boring and distracting enough to make you unproductive. Office Design Affects Productivity Whether you work from your home or own a business that employs hundreds, there are ways to make your office a comfortable place to be. Follow these five tips to turn your office from ho-hum to extraordinary: 1. Color Method, the popular cleaning product company, has an office space in a historic section of San Francisco. What … [Read more...]
5 Low-Cost Financing Options For Small Businesses
If you're searching for an affordable source of funding as a small business owner, you may have discovered that your options are sometimes limited. The unique laws that surround business lending aren’t nearly as stringent as those that regulate the interest rates on consumer lending. Because of this, some business loan interest rates are remarkably high. So what’s a business to do if they need to find low-cost funding? Plus, you need to understand just what “low-cost financing” … [Read more...]
How to Get Paid for Selling Photos
Do you want to get paid for selling photos? Here are a few simple ideas for how to do so. Choose a Photo Sharing Service You have two options when it comes to choosing a photo sharing service. You could choose a free service, such as Google, Yahoo, Flickr, or Photobucket. Or you could use a paid online photo sharing service, such as Printroom.com, Shutterstock.com, or SmugMug.com. Using a photo sharing service allows you to have the photos that you take processed professionally. This is … [Read more...]
How to Get Recommended: Recommendations ARE WHAT WORKS to Grow Your Small Business or Blog
Advertising, growing followers and friends, increasing Facebook likes and getting more Twitter followers and retweets ~ These are all great for growing visibility and brand awareness… BUT… They convert at an extremely low rate. They ARE important for increasing conversions WHEN someone PERSONALLY recommends your products of service! But PERSONAL recommendations are what REALLY work. Without them, huge Twitter followings, massive numbers of Facebook fans, and all the LinkedIn lions you … [Read more...]
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