Launching a company website is a major milestone for any business, regardless of its size. But creating a small business website is not as simple as putting all your content on a web page and hitting the “publish” button. Your company website is your digital presence. In order to be effective, it has to be able to serve your customers the same way you would if they came to your physical store. If you are careless with building your website, a broken link, a typo, or even a minute … [Read more...]
5 Things You Must Do Before Launching Your Facebook Ad Campaign
Facebook is number one when it comes to social networking sites. With over 1.94 billion active monthly users, its influence is too significant to ignore. With this many people on Facebook, it’s certain that your audience is on Facebook. Your main job is to find them. According to Brian Bolan (one time VP of Ads and Product Marketing for Facebook), Facebook is where people view content from their family and friends, as well as businesses. This amount of content on Facebook is … [Read more...]
How a Small Business Can Compete with a Major Brand Selling Similar Products [Infographic]
Small business owners typically face one major hurdle when building their own niches in the market: contending against bigger competitors. But any small business can compete with major brands by using a few effective marketing strategies. 1. Engage with Your Consumers Directly Engaging directly with consumers makes transactions more personal. It makes each customer feel valued and appreciated and is not just a means for the company to make a profit. Being a small business makes engaging … [Read more...]
Why Your Office Design Sucks: How to Fix It [Infographic]
Does your office design suck? The answer is “yes” if it is dull, boring and distracting enough to make you unproductive. Office Design Affects Productivity Whether you work from your home or own a business that employs hundreds, there are ways to make your office a comfortable place to be. Follow these five tips to turn your office from ho-hum to extraordinary: 1. Color Method, the popular cleaning product company, has an office space in a historic section of San Francisco. What … [Read more...]
5 Low-Cost Financing Options For Small Businesses
If you're searching for an affordable source of funding as a small business owner, you may have discovered that your options are sometimes limited. The unique laws that surround business lending aren’t nearly as stringent as those that regulate the interest rates on consumer lending. Because of this, some business loan interest rates are remarkably high. So what’s a business to do if they need to find low-cost funding? Plus, you need to understand just what “low-cost financing” … [Read more...]
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