Creating a content marketing strategy is not easy. In fact, there are many people who have made mistakes that cost them valuable time and money. So, if you want to avoid these mistakes, then this article will be the perfect place to start! We will discuss how to create a content marketing strategy using your company's goals as our foundation for success. Have a Clear Goal Before you even start writing a single article, you have to have a clear goal in mind. You need to know … [Read more...]
Mar 5, 2019 Noon CST >> MOZ Updates Domain Authority Tool: New Features in 2.0 May Cause Furious Fluctuations
Moz 2.0 has landed. Domain Authorities were not changed at 11:55 CST, but we saw the changes around noon CST. Read more in the Moz 2.0 post here. In today’s world where nearly every piece of machinery has been digitized, having a website for your business is very important. If you run your own enterprise, and you don’t have an online home of your own, you’re signing up to miss out on opportunities from the get-go. Websites are generally referred to as a business’ identity. Through your … [Read more...]
See You Later SEO…Make Way For Search UX
Firstly, I just want to make it clear that I am NOT saying SEO is dead. A few years ago, I touched upon a subject that had been in my thoughts for a while; the term ‘SEO’ needed a rebrand. At the time my article didn’t receive a great reception, but I’d like to think I had a fair argument. Since then, I feel the industry has been taking step after step closer to what I call ‘Search UX’. In fact, if you do a quick Google search you notice that popular SEO blog sites … [Read more...]
How to Upgrade Your Local SEO Marketing
The whole purpose of going digital today is to give an extra boost to your small business. Something you should keep in mind is the important of local SEO (search engine optimization). The first perception people have of your business depends on where it is in local search results. To know how to upgrade your SEO marketing, read the local SEO tips below. 1. Make the Best Use of Google Lens Google Lens gives you the option of visual search optimization. People project that when it comes … [Read more...]
8 Healthcare SEO Tips to Keep Medical Practices in the Game
SEO, or search engine optimization, is one of the most important tools required in order to build a successful blog or website today. Optimizing a website for search engines offers a variety of benefits that help to boost online visibility while ultimately increasing the number of page views and visitors you receive each day. Implementing a few SEO tips when working in the healthcare industry can help to keep medical practices in the game and competing online for visitors and … [Read more...]
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