You can be a blogger producing the best content in the world and never be found online. Or you might have a quality product, ethically sourced at the most affordable prices. But if no one knows about you, no one is going to buy from you. Everyone who wants to be found online has three primary concerns. They want to discover where their traffic is coming from, who is linking to them, and which of their content is the most popular. While there are many SEO services to which you can … [Read more...]
5 Components That Truly Define “Topical Authority” for Webmasters in 2017
All business owners want topical authority in their fields. Having "topical authority" means you’re regarded as an expert in a specific area. Website owners can leverage topical authority to improve inbound marketing and SEO efforts. According to Mark Schmukler, Co-Founder, Managing Partner & Brand Strategist at Sagefrog Marketing Group, “Topical authority is the output of comprehensive and consistent thought leadership that educates and informs your audience. When done right, it’s a … [Read more...]
Must Have SEO Toolbars and How to Use Them
When you’re just starting out with your online marketing efforts, you need to hustle like crazy to get your product and content in front of the right people, including your audience. That’s why, especially in the beginning of your website’s lifetime, you’ll need to mimic your competitors. Think about it. Pretty much any niche in the internet is saturated now. And for most new websites, even one competitor that does proper SEO is a death sentence. But fear not—you can analyze your … [Read more...]
5 Essentials Fundamental to Ecommerce Startup Success
When you start an e-commerce business, you have ten thousand things to worry about from finding the right shipping vendor to a sustainable and robust hosting provider. These are, however, the basics of starting an e-commerce venture. In this article, we will talk about slightly less discussed essential tools and tactics that are crucial to your success. 1. Convert Out-of-Stock to Pre-orders Nothing is more annoying than seeing the product you want out of stock. If you are a startup, it is … [Read more...]
SEO Tactics for 2015
Search Engine Optimization or SEO is constantly growing, evolving and changing into a more accurate mechanism for tracking the behavior of online content. Every search engine works under a different formula and algorithm, but we are focused on Google since it is considered as the beast and the most prominent search engine in the world. Google has always been notoriously secretive about its algorithm and never completely reveals how it operates. Nevertheless a little common sense and … [Read more...]
