For far too long I thought Google was the be-all and end-all of marketing my business online. But after my site's rankings were bumped off the first page of Google a second time, I started to wonder if there was another way. What I slowly learned was that there are other choices for marketing your business that don't put all your eggs in one big Google-basket. While Google is obviously still the biggest player in town, it's not the only player. I'm going to show you why I started … [Read more...]
The Future of Search Optimized Content
In the past few years, we have seen a seismic shift in search optimized content creation. As the blogging industry has grown up, so has the need for improved content that will be accessible by not only Google’s spiders, but also human beings who come to read the articles. As content creators, we must start to anticipate what Google wants ahead of time. 5 Changes in the Future of Search Optimized Content Responsive Design Globally, 30% of all searches are now completed on mobile devices … [Read more...]
Search Engine Positions: Easy Free Ways to Track
When I found these two tools, benchmarking where any business ranks in the search engines and how their search engine positions improve over time became really simple. Once you know what your important keyword phrases are, there are very easy ways to track your progress at attaining first page search positions for them. I explained how to do that in my building-traffic post. Go to SEOBook Tools and download the free SEOBook Toolbar. Don't bother trying to figure out which tools to use right … [Read more...]
