Salesforce has just now signed a $689 million dollar acquisition deal with Buddy Media, a social media and marketing company. This acquisition is interesting not only for its newsworthiness, but also because the online conversation concerning the sale is mostly centered around a personal response video created by Buddy Media’s CEO Michael Lazerow two hours after he signed with Salesforce. As the start of the video, Lazerow sits in front of the camera holding his iPad and scrolling through … [Read more...]