My readers know how much I love collaborating and publishing lists of influencers for Follow Friday. Vend HQ recently published this list of Top 50 Retail Influencers. This isn't just a list compiled by who has the most followers. They vetted "their social shares, articles, blog posts, and activities to ensure that each person included in this compilation truly is a thought leader". You can follow them all by clicking a link in that page and choosing "subscribe". That post also includes … [Read more...]
5 Effective Customer Retention Strategies for Retailers
Every business works hard to get more customers. Year after year, retailers spend billions of dollars on advertising and marketing costs to put their brands out there and reel in new business. What’s funny though is that while most companies exert every effort to get more customers, not all of them invest enough resources to actually keep those customers they’ve worked so hard to acquire. Don’t make the same mistake. Research by the Harvard Business School found that "increasing customer … [Read more...]
