This is a guest post by Stephanie Suesan Smith, an avid woodworking blogger who pays attention to advice I share. She recognized an email she received from Highland Woodworking as a real life example of the importance of reputation management for small businesses. Stephanie knows from me that negative reviews can seriously affect sales. That was very easy to see in Yahoo! Stores because they provide graphs of sales and have had public reviews for a very long time. When a negative review was … [Read more...]
Reputation Management: How to Protect Your Brands
No matter how exceptional your company, products or services, if your online presence is weak your online reputation is at risk. There is no shortage of individuals who love to use controversy to generate traffic they can monetize or to make themselves feel more powerful - at your expense. The fewer search engine listings (serps) you have now, the easier it is for bad publicity to affect your sales and reputation. Someone with very little real influence can dominate the serps for your company … [Read more...]
