While branded merchandise is often thought of as a marketing option for larger businesses only, it can also be exceedingly helpful to small companies looking to boost name recognition. Branded merchandise can also shore up customer loyalty, which is an essential concern to virtually every business. The following tips will help you make the most out of your merchandise branding, no matter the size of your business. Establish Clear Objectives While it may be more difficult for smaller … [Read more...]
The Secret to Successful Promotional Gifts
If you are running a business you need to make sure that as many people as possible know exactly who you are and what you do. More importantly, they need to know why you are better than your closest competition, and ultimately they need to remember your name and where to find you. Of course, there are plenty of ways that you can do this, from spending a fortune on a television advertising campaign to sending out marketing pens in your area. The best way to make sure that your company … [Read more...]
