Before this digital era, marketing was one of the most difficult areas of a business. Promoting the business required humongous efforts, substantial finances and reaped unpredictable results. In these times, the advent of the various digital tools and the internet were a blessing. The internet provided a huge variety of easy to use platforms and tools for marketing - all at little or no cost - with measurable results. The extensive reach of the internet, coupled with its inexpensive … [Read more...]