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Augmented Reality Product Launch: Project Glass ~ Examining Social Media Strategy Google Used #smm

April 10, 2012 By Steve 20 Comments

In this week's Future of Engagement episode, Murray Newlands looks at Google's social media marketing campaign strategy for their Project Glass Augmented Reality Project: http://www.youtube.com/watch?v=VgfTgaK0JQg By understanding Google's social media marketing campaign and how news about Project Glass spread across social media, you can apply their strategies to your own social media marketing efforts. Google created appealing content about their R&D augmented reality project which has … [Read more...]

Filed Under: Social Media Networking SMM Tagged With: augmented reality, google, project glass, smm

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