I’d like to help some of the entrepreneurs out there get it straight. Your brand and your product are essentially one story that you’re telling. Effective brands let their products reveal different sides of their personalities, while still remaining on message. The best way to control this messaging is through your product’s design: the way it looks, the user experience around it, etc. All these design elements should add up to an appealing and immediately recognizable brand … [Read more...]
Brand Appeal or Product Appeal – Which has the best chance of success?
Every business of any size needs to decide whether to build their brand or their product’s brands. For example, I focus on building GrowMap’s brand. For small businesses, you do want to have a positive brand image, but you might want to focus on product quality rather than your company name. This post discusses the pros and cons of building your brand appeal or your product appeal. Product Appeal versus Brand Appeal Promotional marketing covers a wide range of areas, but you could quite … [Read more...]
