This is a guest post by Gerald Heneghan on behalf of PR Fire that explains why press releases are still valuable for business promotion. Online PR has been pivotal in lowering the marketing bar for companies up and down the scale, but has arguably been a double-edged sword. Because it’s easier than ever for brands and businesses to promote themselves, competition has intensified rapidly. New tools like social media, blogs and video attract so much of the attention these days that it’s … [Read more...]