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You are here: Home / Archives for press releases

How Online PR Complements Traditional Marketing

February 21, 2013 By GuestAuthor 2 Comments

This is a guest post by Gerald Heneghan on behalf of PR Fire that explains why press releases are still valuable for business promotion. Online PR has been pivotal in lowering the marketing bar for companies up and down the scale, but has arguably been a double-edged sword. Because it’s easier than ever for brands and businesses to promote themselves, competition has intensified rapidly. New tools like social media, blogs and video attract so much of the attention these days that it’s … [Read more...]

Filed Under: Marketing (WOMM, Inbound) Tagged With: Marketing, online pr, pr, press releases

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