So you've run an online marketing campaign but have noticed that not everyone who visited your site converted. Luckily, there's a great way to market to these lost potential customers. That way is through targeted remarketing. What Is Remarketing? Online remarketing is the process of using paid online advertising to attract potential customers who have previously visited your website. They might have loved your product or service, but maybe it just wasn't the right time for them to go … [Read more...]
How to Optimize Your PPC Advertising to Benefit YOU
The good news is that there is no faster way to increase traffic and drive major increases in sales than highly targeted Pay Per Click Advertising. The bad news is if you don't really know what you're doing you can spend a small fortune and generate few or even no sales. Even if you feel you are already doing well with your ppc ads you can always increase your profits by continuing to improve your campaigns. … [Read more...]
We Miss The Golden Days of the Internet – Pay Per Click Advertising Circa 2003
Once upon a time in the golden days of the Internet circa 2003, small businesses were prospering because of a brilliant new way to generate revenue called pay per click (ppc). PPC was inexpensive and - once you had some level of skill at using it - would deliver targeted visitors willing to buy! Businesses could quickly and almost easily prosper! The party didn't last too long though. Originally the traffic was VERY targeted and it converted well. Both Overture and Google AdWords … [Read more...]
