Influencers are people who might or might not know of your company, but are associated with a segment of the audience you're trying to reach. Influencers come from all walks of life. They can be bloggers, journalists, celebrities, other business professionals, brand advocates, and even industry analysts. If you want to generate buzz about your company, products, or services, hosting an influencer event can help. But you can't just throw together a meal in a banquet room at a local … [Read more...]
The 5 Reasons Why Cold Pitching is the Best Complement to Your Social Media Strategy
When companies consider their reasons to grow, it's not long before they realize they cannot do so if they don’t sell enough of their product along the way. Every milestone you reach in sales and billing allows your company to take another step towards your goals. A company’s vision for the future is what growing is all about. Whatever stage your company is at, remember never to let the sales division get distracted. Sales is growth. You do need to develop content and other strategies … [Read more...]
