Marketing has changed, thanks to the digital revolution. With the introduction of the Internet, we have moved from outbound marketing tactics towards inbound marketing. In this post, I will share the differences between both strategies and why inbound marketing is a better long-term investment. What Is Outbound Marketing? Outbound marketing consists of disrupting customers. Its success is based on how many people you can get your message in front of. With this tactic, think of old media … [Read more...]