Does cold emailing even work for small business? The concept of a cold email strategy is simple: first, you find people who may be interested in your product or services. Then you get their email address and tell them why your solution is the best option for them. So, yes, it works great for small businesses as well as enterprises. But why use cold email? Doesn’t that just annoy people? Why Cold Email? Although it can seem intimidating, cold email is one of the best ways to … [Read more...]
A Marketers’ Guide To Sponsoring An Event
Do you run a successful, or even a moderately successful business? Chances are that you get approached by event organizers all the time. Event sponsorship is typically associated with large businesses like Coca-Cola or Red Bull that thrive on brand visibility. However, with the right strategy, such sponsorship campaigns can be extremely profitable even at a smaller scale. Understanding your event marketing objective There are essentially two core marketing objectives with respect … [Read more...]
Inbound Marketing vs Outbound Marketing – Which Gives the Best ROI?
Marketing has changed, thanks to the digital revolution. With the introduction of the Internet, we have moved from outbound marketing tactics towards inbound marketing. In this post, I will share the differences between both strategies and why inbound marketing is a better long-term investment. What Is Outbound Marketing? Outbound marketing consists of disrupting customers. Its success is based on how many people you can get your message in front of. With this tactic, think of old media … [Read more...]
