Did you know that there is a type of email that has an average open rate of around 70%, while the rate for other emails is around 20%? Did you know that people, on average, spend 14 seconds reading this type of email while they usually lose focus in no more than eight seconds? On top of that, marketers underestimate these emails. We’re talking about order acknowledgment emails. These emails are sent to buyers to confirm their purchases. At this stage, buyers are very receptive, so you … [Read more...]