Despite the saying that the customer is always right and customer reviews are always welcome, many businesses struggle with how to manage anonymous online reviews. Often, the reviews seem more like harassment than actual feedback. Thanks to review platforms such as Yelp, Google Reviews, and Angie’s List, customers are now feeling more empowered in their position in the marketplace. However, none truly encourages people to leave reviews using their real names. The only one I can think … [Read more...]
Online Reputation Management Risks for Solopreneurs
Increasingly more corporation employees prefer the path of solo-preneurship. For some, there is a constant feeling that, while working under a huge matrix, there’s no impact or influence on success of the firm. For others, there is a constant need for more freedom in both business and personal lives. While solo-preneurship has a nice ring to it, it’s a path filled with strengths and weaknesses; opportunities and threats, which requires a greater amount of introspection upon the … [Read more...]
