Are you a content marketer? Do you know how effective your marketing techniques are? Well, it is essential that you take advantage of marketing metrics. Marketing metrics and key performance indicators (KPIs) are awesome ways to measure the effectiveness of your marketing campaigns. Some marketing metrics are generally not effective. Having a lot of traffic to your site is great, but it does not make sense if the traffic is not converted to leads who could be potential … [Read more...]
The Benefits of Online Remarketing
So you've run an online marketing campaign but have noticed that not everyone who visited your site converted. Luckily, there's a great way to market to these lost potential customers. That way is through targeted remarketing. What Is Remarketing? Online remarketing is the process of using paid online advertising to attract potential customers who have previously visited your website. They might have loved your product or service, but maybe it just wasn't the right time for them to go … [Read more...]
