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You are here: Home / Archives for online marketing strategy

10 Marketing Metrics You Should Consider as B2B Content Marketer

October 5, 2017 By James Nguma 16 Comments

10 Marketing Metrics You Should Consider as B2B Content Marketer

Are you a content marketer? Do you know how effective your marketing techniques are? Well, it is essential that you take advantage of marketing metrics. Marketing metrics and key performance indicators (KPIs) are awesome ways to measure the effectiveness of your marketing campaigns. Some marketing metrics are generally not effective. Having a lot of traffic to your site is great, but it does not make sense if the traffic is not converted to leads who could be potential … [Read more...]

Filed Under: Marketing (WOMM, Inbound) Tagged With: content marketing metrics, Marketing Strategy, online marketing strategy

The Benefits of Online Remarketing

September 8, 2017 By Alex Hamilton 20 Comments

The Benefits of Online Remarketing

So you've run an online marketing campaign but have noticed that not everyone who visited your site converted. Luckily, there's a great way to market to these lost potential customers. That way is through targeted remarketing. What Is Remarketing? Online remarketing is the process of using paid online advertising to attract potential customers who have previously visited your website. They might have loved your product or service, but maybe it just wasn't the right time for them to go … [Read more...]

Filed Under: Advertising (Free, AdWords, ppc), Increasing Conversion Rates, Small Business Advice Tagged With: online marketing, online marketing campaign, online marketing strategy, Pay per click, ppc, remarketing, small business online marketing, small business tips

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