Ever get the impression that no one is listening to your brand messaging? Imagine a room full of people all talking at the same time. You weave your way through the crowd unable to focus on any of them because they all seem to be saying the same thing. That's what your clients are thinking when they're searching for the services that you offer. Compare your business to your competition. You're just another clone. You're standing on the same soapbox, saying the same thing, and what … [Read more...]