Has your business been hesitant to fully participate online? Many are because they fear bad reviews. While this is a valid concern, not being online won't protect you. People are talking about your brand whether you choose to see or participate or not. It is far better to know what is being said than to ignore it. This is an important topic, so let's elaborate on what you can do to protect your reputation. First, we'll discuss how to handle negative reviews or mentions online. Blue … [Read more...]
Case Study: How to Deal with a Negative Review on Google Places
This is a guest post by Stephanie Suesan Smith, an avid woodworking blogger who pays attention to advice I share. She recognized an email she received from Highland Woodworking as a real life example of the importance of reputation management for small businesses. Stephanie knows from me that negative reviews can seriously affect sales. That was very easy to see in Yahoo! Stores because they provide graphs of sales and have had public reviews for a very long time. When a negative review was … [Read more...]
