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Negative Publicity Over Nike Black and Tans Ads: Marketing Mishap or Intentional Buzz Generation?

March 20, 2012 By Steve 26 Comments

Negative publicity: Mistake or By Design? Nike unveiled their Black and Tan trainers in Ireland in celebration of  St. Patrick's Day. In the United States, the Black and Tan is a popular drink, but in Ireland it was the name of a right-wing terrorist group in the early 1920's that the Royal Irish Constabulary used to try to put down the revolution. The Black and Tans committed many atrocities against the Irish people, so naming a new shoe after them so many believe that wasn't a smart move. … [Read more...]

Filed Under: Marketing (WOMM, Inbound) Tagged With: advertising, branding, Marketing, negative publicity

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