The volume of data available to help businesses make actionable insights is on the rise. This spike in information has gotten many marketers to turn to split testing to improve their online sales. Tools such as Optimizely and VWO make it easy for individuals with non-technical backgrounds to create and run tests with ease. However, if you are only running tests in which you change your image placement or the color of your call-to-action (CTA), you’ll soon find A/B testing to be a bad … [Read more...]