With today’s technology and the use of social media, it is easier to market products and services now. For realtors and mortgage brokers this technology is valuable because it can reach more people faster, easier and less expensively just by actively engaging in discussions. Bringing the right information to the table and no-nonsense advertising in social media will definitely boost sales. However, there are consumer groups who think that social media is being abused by people from this … [Read more...]
The Role of Social Media in the Mortgage Industry
This is a guest post by Georges Kfoury, founder and Chief Executive Officer of Leaderscorp Financial Inc. Social media is an integral part of our daily lives, both at home and in the work place. Virtually every field has been positively affected by the usability and visibility that a substantial social media presence provides, and it has made it easier than ever for businesses of all sizes to succeed. The mortgage industry is no exception. Whether you are a seasoned veteran in the … [Read more...]