Marketers can no longer afford to ignore the opportunities that mobile offers. Having a mobile marketing campaign is now essential. By the end of 2017, brands will have spent close to $40 billion on mobile marketing. By 2020, they will spend over $65 billion. While mobile marketing is a major frontier for enabling brands to reach new customers, tackling it can be overwhelming. Marketers must track multiple variables that aren’t relevant to desktop campaigns, such as WiFi and mobile … [Read more...]
5 Simple Smartphone Rules for Overworked Freelancers
No one wants to work harder than necessary. Sure, we dream of working at the beach, but we'd rather be drinking a frozen margarita and not working at all. Yet sometimes work pops up when we're least expecting it. Maybe it's an email offering us a hard-fought for job, or maybe we need to invoice someone so we can eat this weekend. Even when we're trying to find a balanced lifestyle, freelancers can still get sucked back into work anytime they look at their phones. Here’s my … [Read more...]
Enhance E-commerce Security to Prevent Costly Financial Losses
Poll after poll reveals the biggest concern facing the typical e-commerce business. It is cyber-security threats due to the rise in mobile access to e-commerce websites. And it is not only mobile users who are at risk. So are the companies they deal with, and this makes the problem twice as challenging. Mobile security threats are only part of the cyber security problem e-commerce enterprises face. When added to existing risks, many online startups could encounter huge losses if they … [Read more...]
Ecommerce Load Speed and Mobile UX Platform Comparison [INFOGRAPHIC]
![Ecommerce Load Speed and Mobile UX Platform Comparison [INFOGRAPHIC]](https://growmap.com/wp-content/uploads/2016/06/Ecommerce-Platform.jpg)
One of the most important decisions your clients will ever make regarding their online stores at first seems trivial. This decision is which platform they should choose when building their sites. The platforms your clients opt for can directly impact how fast or slowly their pages load. E-retailers lose up to $4 TRILLION dollars each year via shopping cart abandonment, and one of most frequent causes for cart abandonment is a slow checkout process. Avoiding a Slow Checkout Flow You can … [Read more...]
Company Assets Insurance Solutions, Smartphone Protection Plans and the Future of Mobile [Infographic]
We can all agree just how sensitive the issue of protecting company assets and devices has become over the years. Office companies worldwide can be subject to robbery, internal policy changes, budgets getting tighter which prevents the Management and Execution teams from enjoying the latest technologies and gadgets. There is a state of vulnerability at a company level, not only in failing to provide the most efficient software and hardware choices, but also in not being able to protect … [Read more...]
