When my 19-year-old brother recently got off his shift at Chick-Fil-A and checked his phone, he told me that he had over 300 unread text messages. He says that the most unread texts he’s ever had at one time is 500. Depending on whom you ask, my brother is on the cusp of being either a millennial or part of Generation Z. It has been widely observed that both groups use their smartphones a lot. Because the rising generation spends so much time on technology, businesses ought to be … [Read more...]
Mobile Technology in the Health Care Industry [Infographics]
No one would have imagined the changes occurring with mobile technology in healthcare: wearable tech, A.I., 5G, the use of Virtual Reality, and especially with COVID-19, telehealth also known as telemedicine. As far back as 2015 when Healthcare Information and Management Systems Society examined the use of mobile technology in the health care industry, it was already clear that the industry is integrated with mobile technology. (As shown in the infographic, below.) While even in 2020 … [Read more...]
Awesome Video! Now What? Where Besides YouTube to Upload Videos
You have just created an awesome little video. A promotion that isn’t too promotional. A teaser that entertains and raises curiosity. But now what? Here are five crucial places to upload videos. First, get that video up on YouTube. That is a no-brainer that you have probably already thought of. Even if you don’t promote the YouTube URL, chances are that somebody will see it there. If you do want to promote the YouTube URL directly and you need a little boost, you might try … [Read more...]
3 Tools for Your Next Mobile Marketing Campaign
Marketers can no longer afford to ignore the opportunities that mobile offers. Having a mobile marketing campaign is now essential. By the end of 2017, brands will have spent close to $40 billion on mobile marketing. By 2020, they will spend over $65 billion. While mobile marketing is a major frontier for enabling brands to reach new customers, tackling it can be overwhelming. Marketers must track multiple variables that aren’t relevant to desktop campaigns, such as WiFi and mobile … [Read more...]
How to Amp Up Your Mobile Marketing Strategy With Coupons
Mobile phones, especially smartphones, are incredibly common today. In the population of almost 8 billion people worldwide, about 70% to 80% of them are mobile phone and smartphone users. According to many surveys and studies, these users never leave their phones out of their sights or farther than 100 meters away. Amazingly, marketing strategies focused on mobile phones are actually much more effective than other tactics. The reason why, of course, is that you can easily reach anyone at … [Read more...]
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