Marketers can no longer afford to ignore the opportunities that mobile offers. Having a mobile marketing campaign is now essential. By the end of 2017, brands will have spent close to $40 billion on mobile marketing. By 2020, they will spend over $65 billion. While mobile marketing is a major frontier for enabling brands to reach new customers, tackling it can be overwhelming. Marketers must track multiple variables that aren’t relevant to desktop campaigns, such as WiFi and mobile … [Read more...]
How to Amp Up Your Mobile Marketing Strategy With Coupons
Mobile phones, especially smartphones, are incredibly common today. In the population of almost 8 billion people worldwide, about 70% to 80% of them are mobile phone and smartphone users. According to many surveys and studies, these users never leave their phones out of their sights or farther than 100 meters away. Amazingly, marketing strategies focused on mobile phones are actually much more effective than other tactics. The reason why, of course, is that you can easily reach anyone at … [Read more...]
Why You Need to Invest in Mobile Marketing
When my 19-year-old brother recently got off his shift at Chick-Fil-A and checked his phone, he told me that he had over 300 unread text messages. He says that the most unread texts he’s ever had at one time is 500. Depending on whom you ask, my brother is on the cusp of being either a millennial or part of Generation Z. It has been widely observed that both groups use their smartphones a lot. Because the rising generation spends so much time on technology, businesses ought to be … [Read more...]
5 Online Marketing Trends You Should Consider
Online marketing is something that changes every single year, and consequently, your business needs to be able to adapt. Here are the main online marketing trends that you need to know about in 2016. 1. Video Ads Are Dominating Video advertising is something that has been around for years. The difference this year is that video ads are becoming much more commonplace. Google has taken notice and has started putting videos higher in search rankings. A video takes up more real estate and has … [Read more...]
How Mobile Marketing is a Fundamental Component of Business Growth
Worldwide, over 24.91 billion US dollars were spent on mobile advertising and that number is expected to reach a whopping 59.67 billion in 2017. Companies are investing millions into their mobile advertising budgets. But mobile advertisements are just one side of a multifaceted coin. Text message marketing is another very clever way of connecting with your customers and making sure that your message goes through. Statistics also show a whopping 394% increase in smartphone usage and a … [Read more...]
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