Marketers can no longer afford to ignore the opportunities that mobile offers. Having a mobile marketing campaign is now essential. By the end of 2017, brands will have spent close to $40 billion on mobile marketing. By 2020, they will spend over $65 billion. While mobile marketing is a major frontier for enabling brands to reach new customers, tackling it can be overwhelming. Marketers must track multiple variables that aren’t relevant to desktop campaigns, such as WiFi and mobile … [Read more...]