The Harvard Business Review observes that “Networks deliver three unique advantages: private information, access to diverse skill sets, and power.” Private networking is important because information that everyone has is not that valuable. Personal contacts can offer you data no one else knows. This information can be an enormous advantage to you if there is trust between you and your colleagues. What’s more, having a diversity of perspectives allows you to create a better product and to … [Read more...]
An Analysis of the Rise of Ecommerce Apps in the Mobile App Market
The internet has evolved over the decades. As it has, so has one aspect of the mobile app market: e-commerce. As e-commerce has changed, so has the way we sell products, do promotions, and influence or attract customers. On the other hand, buyers see products with new perspectives and the way they shop is changing. With the growing mobile app market, online shopping providers are no longer limited to web platforms. Instead, they can make use of mobile shopping apps. At the rate at … [Read more...]
Why Your Small Business Needs a Mobile App
Having a mobile app for your small business is a smarter move than just having a responsive website. People are spending more time on their phones, using new applications for their daily routines in areas such as shopping. Business owners need to be wise as they build new reach and make their products available for their customers. Just having a web presence with responsive or mobile friendly websites is no longer sufficient to be ahead in the marketing race. The simple solution is the … [Read more...]
Why You Need to Invest in Mobile Marketing
When my 19-year-old brother recently got off his shift at Chick-Fil-A and checked his phone, he told me that he had over 300 unread text messages. He says that the most unread texts he’s ever had at one time is 500. Depending on whom you ask, my brother is on the cusp of being either a millennial or part of Generation Z. It has been widely observed that both groups use their smartphones a lot. Because the rising generation spends so much time on technology, businesses ought to be … [Read more...]
6 Ways to Build Customer Loyalty Beyond a Rewards Program
Consumer behavior is changing in a big way, and so is loyalty. By loyalty, I do not mean one driven by a rewards program, but loyalty in its truest sense. Who wouldn’t love to see their customers going out of their way to spend more than the average consumer? Instilling palpable levels of devotion, however, requires more than just rewards and offers. With rapid mobile app development these days, it’s difficult to earn the consumer’s loyalty for your app. Using rewards programs to build … [Read more...]
