This is a guest post I requested from Marshall Sponder (@WebMetricsGuru) who is THE go-to guy for Social Media analytics. He is the only person I've found who can compare the many social media monitoring solutions to each other which is essential for selecting the right one for your business from the start. If you want to read the latest thoughts on Social Media Analytics and how to make an informed decision by disambiguation of signal from noise then read my book on the subject that just went … [Read more...]