In order to leverage the full benefits of marketing, it is important to have a documented marketing plan. Marketing is an essential part of a business, serving as the backbone of all a company's growth endeavors. It has the potential to take a business to great heights in the least amount of time possible. According to an industry survey, marketers who have a documented marketing strategy have a greater chance of succeeding than people who do not. A well-documented marketing plan … [Read more...]
How to Drive More Sales Using an Effective YouTube Marketing Strategy
With more and more advertisements on social media, advertisers must compete for viewers’ attention in the most effective ways possible. One proven way is through YouTube marketing. Many people have very little time on their hands. So resorting to YouTube videos to learn about various products and services seems to be the way most people find out information. Not only is YouTube an economical way to get the word out about your product or service but it's also well received by millions … [Read more...]
10 Marketing Metrics You Should Consider as B2B Content Marketer
Are you a content marketer? Do you know how effective your marketing techniques are? Well, it is essential that you take advantage of marketing metrics. Marketing metrics and key performance indicators (KPIs) are awesome ways to measure the effectiveness of your marketing campaigns. Some marketing metrics are generally not effective. Having a lot of traffic to your site is great, but it does not make sense if the traffic is not converted to leads who could be potential … [Read more...]
5 Free Tools to Streamline Your Digital Marketing Strategies
For companies to grow, effective digital marketing strategies are key. With each increase in customer base, the marketing becomes more complex and requires new ways to help users stay engaged. Every company could benefit from tools to market, measure, and optimize its efforts. This is true whether it is managing web traffic, automating repetitive tasks, or collecting data regarding email or promotional campaigns. Depending on the business and the marketing strategy, parting with some … [Read more...]
5 Personalized Marketing Mistakes That Will Hurt Your Business
Personalized marketing is an exciting burgeoning strategy that, unfortunately, not many companies do very well. Aside from Amazon and Google, the history of personalized marketing is peppered with growing pains that have not reflected well on the companies involved. An example is when a few years back, Shutterfly sent out tons of emails congratulating women on their pregnancies. There was only one problem: many of them weren’t pregnant. You can’t make this stuff up. But what we can … [Read more...]
