You might have heard the term “marketing automation” being thrown around. The “automation” part sounds seductive. After all, who doesn’t want to automate parts of their business, not to mention marketing? So what is marketing automation? One of the major marketing automation vendors, Marketo, defines it as “a category of software that streamlines, automates, and measures marketing tasks and workflows.” Marketing your business can often feel like a bottomless pit of work that … [Read more...]
Can Small Businesses Gain From Using B2B Marketing Software?
Small businesses are the backbone of the American economy. There are approximately 28 million small businesses in the country, most of them being owned by self-employed workers. Since 1995, 65% of the new jobs that were filled were created by small business owners. The average annual sales that non-employer small businesses generate is $44,000, according to Forbes. Clearly, the average revenues small businesses yield each year isn't a lot. To some it might not seem like enough money for small … [Read more...]
