In order to leverage the full benefits of marketing, it is important to have a documented marketing plan. Marketing is an essential part of a business, serving as the backbone of all a company's growth endeavors. It has the potential to take a business to great heights in the least amount of time possible. According to an industry survey, marketers who have a documented marketing strategy have a greater chance of succeeding than people who do not. A well-documented marketing plan … [Read more...]