Before companies jump into selecting a CRM and Marketing Automation platform, it is helpful to get a clear understanding of what each one offers. The features and benefits are not as important as the specific needs of your company. Below is a comparison of two popular solutions: HubSpot and ActiveCampaign. Review the features of each to make the best decision based on which one suits your specific needs. Marketing Automation with Everything Under One Roof HubSpot includes landing … [Read more...]
7 Ways to Put Your Online Business on Autopilot
You've probably seen the social media posts and YouTube videos: jet-setting digital entrepreneurs who travel the world on passive income. These online business owners claim that their business is on autopilot, making the income they need to visit a new country every week, while they're lounging on the beach with a cocktail. Although these may be extreme examples, it is undoubtedly true that many processes can be automated or at least streamlined, particularly in an online … [Read more...]
Marketing Automation: Advice on What Users and Experts Have a Hard Time Doing
Marketing Automation has been leveraged by large corporations ever since its existence. Early solutions were (and most still are) robust, feature rich, and consequently complex and expensive. This has made it hard for smaller companies to get started with marketing automation. Even if a small business can afford marketing automation software, they have a hard time implementing it and getting true value out of it. This phenomenon bothered me because small businesses with limited … [Read more...]
How Automation Tools Can Light a Fire Under Your Marketing Strategy
Following any good marketing strategy means you will never use a channel in a vacuum. Your content, social and on-site tactics need to work in tandem with your email objectives. For most small and mid-sized companies, allocating entire teams to each marketing channel can be overwhelming. It can even be downright impossible due to budgetary restrictions. This is where automation tools step in to do the heavy lifting. Here are three automation tools to use in your marketing … [Read more...]
Marketing Automation: A False Hope for Small Businesses?
You might have heard the term “marketing automation” being thrown around. The “automation” part sounds seductive. After all, who doesn’t want to automate parts of their business, not to mention marketing? So what is marketing automation? One of the major marketing automation vendors, Marketo, defines it as “a category of software that streamlines, automates, and measures marketing tasks and workflows.” Marketing your business can often feel like a bottomless pit of work that … [Read more...]
